About Us
Financial Planning Made Simple, Honest, and Personal
About Cloyd Capital
Cloyd Capital was founded on a simple belief: financial planning should be clear, honest, and accessible, not just reserved for the wealthy.
Most advisors focus on high-net-worth clients and structure their fees so that meaningful discounts only appear once you have already accumulated millions. At Cloyd Capital, we built a model that works for everyone. Our transparent pricing allows everyday investors to access the same level of professional guidance typically reserved for much larger accounts.
What truly sets us apart is how we work with clients. You receive direct, personal attention rather than being passed between departments or support teams. Every plan is built around your life, goals, and priorities, with ongoing communication and proactive adjustments as things change. Modern technology is a key part of that approach. We use advanced planning software, scenario testing, and portfolio analytics to bring clarity to your financial picture and make every decision data-driven and easy to understand.
We strive to build real relationships with our clients, not transactional ones. Instead of just helping you reach your goals, we will be there celebrating them with you along the way.
About the Founder
I’m Conner Cloyd, founder of Cloyd Capital.
I started this firm after spending over a decade learning, applying, and sharing personal finance. I know what it’s like to figure things out without a financial advisor, and I’ve seen how confusing and costly traditional advice can be. That’s why I set out to build something more transparent, more affordable, and more human.
My background is in engineering, and I earned my degree in Chemical Engineering from the University of Kentucky. I’ve led complex, multi-million-dollar technical projects, and I bring that same detail-driven mindset to financial planning.
I’m a licensed financial advisor and actively registered with the state of Kentucky. I’ve developed a real passion for helping individuals use finance as a tool to reach their goals. Whether it’s saving for retirement, buying a home, or just getting more confident with money, I believe the right guidance can make a lasting impact.
Outside of work, you may find me at a concert, at the gym, out with friends, or watching a football game. I believe in building long-term partnerships with clients based on honesty, clarity, and shared progress.
I’d love to help you take the next step in your financial journey.