About Us

Financial Planning Made Simple, Honest, and Personal

About Cloyd Capital


Cloyd Capital was founded with a simple belief: financial planning should be clear, honest, and accessible, not just reserved for the wealthy.

Most advisors focus on high-net-worth clients and charge a percentage of your assets every year. At Cloyd Capital, we do things differently. We offer transparent flat fees, so you always know exactly what you're paying and why. There are no hidden costs, no sales pitches, and no commissions. Just objective advice tailored to your goals.

We strive to build real relationships with our clients, not transactional ones. Instead of just helping you reach your goals, we’ll be there celebrating them with you along the way.

Whether you’re building your first investment plan or fine-tuning your retirement strategy, our goal is to empower you with financial clarity and confidence, delivered through long-term partnership and straightforward guidance.

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About the Founder


I’m Conner Cloyd, founder of Cloyd Capital.

I started this firm after spending over a decade learning, applying, and sharing personal finance. I know what it’s like to figure things out without a financial advisor, and I’ve seen how confusing and costly traditional advice can be. That’s why I set out to build something more transparent, more affordable, and more human.

My background is in engineering, and I earned my degree in Chemical Engineering from the University of Kentucky. I’ve led complex, multi-million-dollar technical projects, and I bring that same detail-driven mindset to financial planning.

I’m a licensed financial advisor and actively registered with the state of Kentucky. I’ve developed a real passion for helping individuals use finance as a tool to reach their goals. Whether it’s saving for retirement, buying a home, or just getting more confident with money, I believe the right guidance can make a lasting impact.

Outside of work, you may find me at a concert, at the gym, out with friends, or trying to stop my two cats from causing trouble. I believe in building long-term partnerships with clients based on honesty, clarity, and shared progress.

I’d love to help you take the next step in your financial journey.